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COMMUNICATION NOTES and TERMS:
Eras of symbolic communication:
Oral­ Beginning?
Written­ Roughly between 1000 BC
Print – beginning in the late 15th century
Electronic – beginning 1894
Digital – beginning 1969
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The communication that involve MASS COMMUNICATION are Print, Electronic & Digital
Communications.
Mass Communication:
The process of designing cultural messages and stories and delivering them to large
and diverse audiences through media channels.
Culture:
Symbols of expression­ also beliefs, values, material resources and social practices that
comprise a “way of life” including:
­Food we eat
­Clothes we wear
­Stories we tell
­Religion we practice
­Secular rituals we observe
­Media we use
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Folk culture:
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Arises from the grass roots; self­created; reflects the lives and experiences of people
­ original music styles: country, blues, gospel
­ Media helped fuse these styles into:
rock n’ roll from country & western & urban blues
R&B soul from gospel and blues
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Subculture:
A culture within a larger culture
EX: BIG BLUE NATION
­ Phone Phreaks – 1970s: Captain Crunch (John Draper), Steve Jobs
­ Hackers – 1980s to present: computer underground
Media works by:
SKY SCRAPER MODEL:
­ Hierarchy of culture perspective­ emerged in the late 1800s and is still around
­HIGH (elite) Culture – opera, philosophy, classical literature, foreign films and PBS
­LOW (popular) Culture – soap operas, comic books, rock music, video games, TV
MAP MODEL of CULTURE:
We judge forms of culture as good or bad based on a combination of personal taste and
aesthetic judgments a society makes at particular historical times.
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Large multidimensional map may be a more flexible & inclusive way of imagining how
culture works.
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